Two Coles For The Price Of One At The 98p Land Grand Opening

Hurry Hurry Hurry. Tomorrow at 8am celebrity singer and dancer Cheryl Cole along with her “ex-Minder” dad George will be opening Beckworth’s brand new, cheapest and best discount supermarket, 98p Land. They’ll both be working the tills (and if needed stacking shelves) until lunchtime, although they have said they may do a spot of overtime in the evening. And to celebrate we have many lines on sale (for just one day) at the frankly ridiculous cheap price of slightly under one pound. Find such quality items on sale anywhere locally for such little money and we’ll refund the difference. So see you tomorrow. Ivan Bialystok. Manager. 98p Land

CHERYL COLE ARRIVING AT HEATHROW AIRPORT

(Above) George Cole & daughter Cheryl arrive for rehearsals of tomorrow’s shop opening